The April & May high is gone
Your bay utilization in June will likely drop 20 to 30 percent. The rest of the summer and early fall months look uncertain.
Service retention specialists · 35+ years
Accepting new clients for Q3
905-251-7035
Post tire season · June 2026
Okay so... the spring tire season rush is over. Now what?
Your bays were full for six weeks. The customers who just came in for tire swaps? You probably won't see them again until October or November. We help Canadian dealerships fill seasonal gaps in traffic by reactivating the customers already sitting in their database.
01The problem
Three things you're feeling right now.
You don't need a diagnosis, you need a plan. Here's the diagnosis anyway.
Your database is full of ghosts
Thousands of customers who came in once or twice and never came back. Their data is sitting there, waiting for someone to reach out.
The OEM portal won't fix this
It tells you who's overdue. It doesn't bring them in. And the reporting stops at the door of your service drive.
Want to see what this gap is actually costing you?
Run your own numbers before we talk. No sign-up required.
02The insight
The customers you need are
The customers you need are
already in your database.
The average Canadian dealership has thousands of At-Risk service customers in its database. Most of these customers are ready to go somewhere, all you need to do is reach out.
0%
Active.
Visited within the last 12 months.
Visited within the last 12 months.
0%
At risk.
12 to 18 months since last visit.
12 to 18 months since last visit.
0%
Lost.
18+ months idle. Gone, but recoverable.
18+ months idle. Gone, but recoverable.
Reactivating an existing customer costs a fraction of what acquiring a new one does. The data is already in your DMS. You just need someone to segment it, build the offers, run the campaigns, and report on every dollar back through the bays.
03How it works
Three steps. Measurable from day one.
1
We audit your database
Active, at-risk, and lost. By model. By service history. By geography. By warranty status. By op-code history. You see exactly where the revenue is hiding.
2
We build the campaign
Direct mail, email, SMS, and call lists tailored to each segment, with offers that match where they are in their service journey. CASL-compliant by default.
3
We measure everything
You see exactly which customers came back, what they spent, and what the campaign ROI was. Every month. No vanity metrics.
04Proof
Dealers we work with don't go back.
"We thought our lost customer list was dead weight. Wellington recently pulled 205 cars back into the service drive in 30 days. These campaigns typically pay for themselves in the first week of the month."
Average campaign return
0×
Trailing 12-month average campaign ROI across the Wellington client portfolio.
A few of the dealerships we work with
05The offer
A free, structured audit. About 20 minutes. Zero obligation.
This is not a sales presentation. If we don't see an opportunity to improve, we'll tell you that too. Month-to-month engagements only, no long-term contracts.
- Active customer rate
- Email capture rate
- Service retention performance
- Mobile number capture rate
- Lost customer segments
- Campaign execution strategy
- At-risk customer segments
- Recapture opportunity
Not ready to talk? Run your own numbers first.
06FAQ
Five questions we hear every week.
How long until we see results?
First measurable returns within 7-10 days of the first campaign drop. Full ROI picture within 60 days.
Do you require a long-term contract?
No contracts. A simple month-to-month agreement. We earn the next month, every month.
What if we already do marketing?
Most dealerships do. We layer onto what's working and replace what isn't, with full reporting either way.
What does it cost?
Campaigns scale with your database size and channel mix. We'll quote you in the audit, not before.
Will this conflict with our OEM co-op marketing?
No. Customer recapture is independent from OEM-driven campaigns. Many of our campaigns qualify for co-op dollars.
The tire season is over.
The next one is six months away.
Let's fill the gap.
Twenty minutes, no slides, no obligation. You'll walk away with a clearer read on where your service revenue is leaking, and what to do about it.
Book My Free AuditPrefer to call? 905-251-7035