Regular maintenance reminders

Keep your customers coming back - before they go somewhere else.

A consistent maintenance cycle is the key driver of steady repair order counts - but maintaining that consistency takes structure. A well-executed retention plan is what makes it happen. We make sure this critical piece never falls through the cracks, keeping customers on schedule and coming back.

See what this looks like for your dealership
How it works

A structured reminder cycle tuned to your database.

Every customer follows a defined communication path based on when they last visited. Intervals are fully configurable, you set the thresholds that make sense for your market, with our guidance.

6 mo
Active - First touch
Regular maintenance reminder
At 6 months from their last visit, the customer receives a personalized reminder that their vehicle is due for regular maintenance. The goal is a booked appointment before they start looking elsewhere.
8 mo
Inactive - Second touch
We haven't seen you lately
If the first reminder didn't convert, the customer is flagged as inactive at 8 months and receives a follow-up. Messaging shifts slightly - warmer tone, often paired with a service offer to create urgency.
10 mo
Inactive - Third touch
Continued follow-up
Still no visit. The customer receives another outreach - this time with more emphasis on vehicle health, manufacturer recommendations, and the value of returning to the dealership they know and trust.
12 mo
Lost - Recovery campaign
Win-back outreach
At 12 months the customer is considered lost. Messaging becomes more direct - typically a stronger offer, a personal tone, and a clear call to action. These campaigns are designed to recover customers who've drifted, not write them off.

All intervals shown are examples. Your dealership sets the thresholds - 6, 8, 10, and 12 months are common starting points, but we tailor the cycle to what your database responds to best.

Multi-Channel Approach

End-to-End Campaign Management, Done Right

Every campaign is built by our design team and customized to your dealership's branding and offers. We handle design, copy, deployment, and reporting.

Immediate Delivery
Personalized, hyper-targeted campaigns with vehicle-specific messaging. Designed and deployed in a fraction of the time you're used to.
Sample email campaign - brake fluid service reminder
Sample email campaign
Traditional campaigns
Professionally printed and mailed campaigns consistently deliver strong ROI when backed by accurate targeting and thoughtful execution.
Sample direct mail service reminder letter
Sample direct mail letter
Phone outreach
Completely cleansed campaign lists for your BDC, with customer history and suggested talking points. We drive the leads - your team converts them.
Phone outreach campaign support
Phone outreach support
BDC support

Campaigns drive leads. Your BDC converts them.

Marketing gets customers to reach out to you - your appointment coordinators close the deal. Each month we provide your BDC team with an organized call list segmented by Active, At-Risk, and Lost customers, so outbound efforts are focused on the right people at the right time. When your campaigns go out, calls come in - we make sure your team is ready for both.

Monthly
Organized call lists
Every month your BDC receives a segmented list of Active, At-Risk, and Lost customers to work through. No digging through the DMS - just a clear, prioritized outbound list ready to go.
Inbound + outbound
Campaign-driven call handling
When a reminder campaign goes out, your phones ring. We help your team anticipate and handle inbound calls with confidence - and make the most of every outbound opportunity the campaign creates.
Included
Training and support
Our experienced BDC team provides training and ongoing support for your appointment coordinators - covering objection handling, call scripting, voicemail strategy, and inbox management - at no additional cost.
Learn more about our BDC training and support program
Fully managed

Zero lift on your end.

Your team has enough to manage. We handle the entire program - from data extraction to delivery to reporting.

DMS data extraction and customer segmentation
Campaign design and copywriting
Email, SMS, and direct mail deployment
Interval configuration and ongoing tuning
Monthly BDC call lists by segment
BDC training and call support
Monthly performance reporting
Dedicated account support

See what this program looks like for your dealership.

We'll review your current active rate, flag your at-risk and lost segments, and show you exactly what a tuned reminder cycle could recover. No commitment required.

Book a free dealer audit