Manufacturer recommended services

The services your advisors forget. The revenue your dealership is leaving behind.

Brake fluid, spark plugs, transmission service, coolant flushes - these are valid, manufacturer-recommended services that routinely go unrecommended during regular maintenance visits. We identify which customers are overdue, build the campaign, and send it. No overselling, just accurate targeting based on vehicle age, estimated odometer, and your manufacturer's service schedule.

See what your database is missing
The opportunity

Most service managers don't know this is possible.

The idea of accurately targeting customers for specific manufacturer-recommended services - based on actual DMS data - is new to most Service Managers. Most marketing programs can't do it. We can, and we've been doing it for dealers across Canada for over 35 years.

When a customer comes in for an oil change and leaves without a brake fluid recommendation, that missed service doesn't disappear - it just gets done somewhere else. We identify those missed opportunities in your database and reach out directly to the customers who need the service, before your competition does.

Brake fluid
One of the most frequently skipped services. Highly responsive to targeted campaigns - strong ROI across virtually every dealer we work with.
Spark plugs
Mileage-triggered and easy to target accurately. Customers respond well when the recommendation is specific to their vehicle.
Transmission service
Higher ticket value and a natural fit for customers with aging vehicles who haven't had the service performed at your store.
Fuel induction
Effectively targeted by mileage and service history. Works well as part of a paired quarterly campaign alongside another fluid service.
Coolant flush
Often overlooked and easy to justify with manufacturer intervals. A strong candidate for fall campaigns heading into winter.
Timing belt
High urgency, high ticket, and safety-relevant messaging that resonates. Targeted by mileage thresholds pulled directly from your DMS.
How we target

Pinpoint accuracy. No guesswork, no overselling.

Every campaign is built from real data pulled directly from your DMS. We identify who needs the service, when they need it, and reach them before someone else does.

Data source
DMS op-code history
We scrape your repair order history and identify customers who have not had a specific service performed at your dealership. If the op-code isn't in their history, they're a candidate.
Filtering
Vehicle age and estimated odometer
We cross-reference purchase date, last known mileage, and average driving patterns to estimate whether a customer's vehicle has reached the recommended service threshold.
Relevance
Manufacturer service schedules
Campaigns are validated against OEM maintenance intervals - so every customer who receives a campaign has a legitimate, manufacturer-backed reason to come in.
Volume management
Database splits
For larger databases, we split campaigns across multiple months to manage appointment volume and avoid overwhelming your service lane - so every wave is manageable for your team.
Video and SEO content

Every campaign is backed by content on your website.

Each additional service campaign is supported by a dedicated video and SEO-optimized page on your dealership's website. When a customer clicks through from an email or SMS, they land on a page that explains the service clearly - why it matters, what's involved, and why they should have it done at your dealership. These pages also drive organic search traffic, so your dealership is findable when customers are actively searching for that service in your market.

Campaign support
Dedicated service landing pages
Each service in your campaign calendar gets a branded page on your website - giving customers a destination that builds confidence and moves them toward booking an appointment.
Organic traffic
SEO-optimized video content
Pages are built to rank for local service searches - so your dealership captures customers who are actively looking for brake fluid service, spark plug replacement, or transmission service in your area.
Learn more about our service video libraries →
Annual planning

A full year of campaigns - planned before January.

We build an annual additional services calendar for each dealer at the start of the year. One to two services per quarter, sequenced to avoid busy tire season and timed to drive traffic during the months your service lane needs it most. Managers value the calendar because it keeps them organized and in control. General Managers value it because it shows a structured, proactive marketing strategy - not reactive, last-minute promotions.

Sample annual campaign structure
Campaigns and timing are customized per dealer
Q1 — Jan through Mar
Jan
Brake Fluid ServiceDrive Belt Replacement
Feb
Brake Fluid ServiceDrive Belt Replacement
Mar
Brake Fluid ServiceOptional Early-Bird Tire campaign
Q2 — Apr through Jun
Apr
Tire Season - Campaign Likely UnnecessaryOptional Early-Bird Tire follow-up
May
Spark Plug ReplacementEngine Coolant Replacement
Jun
Spark Plug ReplacementEngine Coolant Replacement
Q3 — Jul through Sep
Jul
Brake Pad ReplacementTransmission Fluid Service
Aug
Brake Pad ReplacementTransmission Fluid Service
Sep
Brake Pad ReplacementTransmission Fluid Service
Q4 — Oct through Dec
Oct
Tire Season - Campaign Likely UnnecessaryOptional Early-Bird Tire campaign
Nov
Timing Belt ReplacementDriveline Service
Dec
Timing Belt ReplacementDriveline Service
Fully managed

We handle everything. You approve and track results.

From database scraping to campaign design to deployment and reporting - the entire program runs without burdening your team.

DMS op-code scraping and customer identification
Annual campaign calendar planning
Vehicle age and odometer targeting
Campaign design and copywriting
Email, SMS, and direct mail deployment
Database split management
Seasonal timing recommendations
Dealer website video and SEO content per service
Monthly performance reporting
Dedicated account support

Find out which services your database is missing.

We'll review your op-code history and show you exactly where the missed revenue is sitting. No commitment required.

Book a free dealer audit