The services your advisors forget. The revenue your dealership is leaving behind.
Brake fluid, spark plugs, transmission service, coolant flushes - these are valid, manufacturer-recommended services that routinely go unrecommended during regular maintenance visits. We identify which customers are overdue, build the campaign, and send it. No overselling, just accurate targeting based on vehicle age, estimated odometer, and your dealer's own service schedule.
See what your database is missingMost service managers don't know this is possible.
The idea of accurately targeting customers for specific manufacturer-recommended services - based on actual DMS data - is new to most Service Managers. Most marketing programs can't do it. We can, and we've been doing it for dealers across Canada for over 35 years.
When a customer comes in for an oil change and leaves without a brake fluid recommendation, that missed service doesn't disappear - it just gets done somewhere else. We identify those missed opportunities in your database and reach out directly to the customers who need the service, before your competition does.
Pinpoint accuracy. No guesswork, no overselling.
Every campaign is built from real data pulled directly from your DMS. We identify who needs the service, when they need it, and reach them before someone else does.
Every campaign is backed by content on your website.
Each additional service campaign is supported by a dedicated video and SEO-optimized page on your dealership's website. When a customer clicks through from an email or SMS, they land on a page that explains the service clearly - why it matters, what's involved, and why they should have it done at your dealership. These pages also drive organic search traffic, so your dealership is findable when customers are actively searching for that service in your market.
A full year of campaigns - planned before January.
We build an annual additional services calendar for each dealer at the start of the year. One to two services per quarter, sequenced to avoid busy tire season and timed to drive traffic during the months your service lane needs it most. Managers value the calendar because it keeps them organized and in control. General Managers value it because it shows a structured, proactive marketing strategy - not reactive, last-minute promotions.
We handle everything. You approve and track results.
From database scraping to campaign design to deployment and reporting - the entire program runs without burdening your team.
Find out which services your database is missing.
We'll review your op-code history and show you exactly where the missed revenue is sitting. No commitment required.
Book a free dealer audit