Sale events and loyalty campaigns
Don't guess. Build demand from the customers you already have.
When you have a sale event, a manufacturer loyalty window, or a trade-in push, your own database is full of customers who already trust your dealership. We build the campaign, pull the right audience, and deploy it across email, SMS, voicecast, and direct mail — so your team shows up to the event with warm leads already primed.
Talk to us about your next eventsales@kingdalehonda.com
H
KINGDALE HONDA
8540 St George Rd, Toronto
READY FOR SOMETHING DIFFERENT?
We've got the following offers
to make the switch worth your while.
to make the switch worth your while.
-$750
OFF a new
2026 CR-V
-$500
OFF a new
2026 Civic
Build & Price
Explore More
Email campaign
855-526-6860
Text Message
Today 10:42 AM
Hello! Just a follow-up on our Double Loyalty offer! You qualify for 2x the standard incentive this month. Reply YES to claim yours before it's gone!
- Josh @ City Kia
SMS campaign
✦ MAIN-DAVIS
LINCOLN
LINCOLN
«Cust_Name»
Thornhill, ON
Thornhill, ON
MARCH
MADNESS
LINCOLN LEASE RENEWAL EVENT
All offers end March 31, 2026
→CRUISE CONTROL SERVICE PACKAGE - free oil changes on every qualifying purchase
→Lease rates as low as 2.99% & finance at 3.49%
→Up to $8,500 in savings & incentives on select models
$250
LINCOLN SPRING
LOYALTY CASH
LOYALTY CASH
«Cust_Name»
«Address»
«City», ON «Postal_Code»
«Address»
«City», ON «Postal_Code»
✉
CANADA
POST
████
POST
████
Direct mail campaign
Campaign types
A variety of campaign types. All built and deployed for you.
Dealers come to us with an event they're running and we handle the rest - creative, targeting, deployment, and reporting. Targeting varies by event type: some campaigns go to the full database, others are segmented by vehicle age, loyalty program eligibility, or ownership profile.
Seasonal and themed
Sale events
March Break, Black Friday, end of year clearance, spring and fall sales - we design and deploy campaigns that drive showroom traffic during your event window. Typically a full database broadcast with event-specific creative and a clear deadline.
CITY-TOWN MITSUBISHI
12310 Avenue St E, Toronto, ON
RACE TO
BLACK FRIDAY
BLACKOUT DEALS!
EXCLUSIVE OFFERS & INCENTIVES
✦Up to $1,000 OFF all in-stock vehicles
✦Up to $5,000 OFF 2025 PHEV Cash Purchase
✦$1,000 Winter Tire Credit
✦NO-CHARGE 2 Year Pre-Paid Maintenance Plan
✦$1,000 Trade-In Credit + Gas Card Gift
OEM programs
Loyalty incentive campaigns
When your manufacturer is offering double loyalty dollars, enhanced lease rates, or model-specific incentives, we help you reach eligible customers before the window closes - targeted to existing loyalty program holders in your database.
HONDA
Main Street
Honda
For a limited time, Honda is rewarding loyal drivers with DOUBLE Loyalty Dollars when you upgrade to a new Honda.
PLUS, Loyalty Rebates up to
$2,500!
as low as 2.49% financing on select 2026 models
| Model | Regular | Double Loyalty |
|---|---|---|
| Civic* | $500 | $1,000 |
| Accord | $750 | $1,500 |
| CR-V | $750 | $1,500 |
| Pilot | $1,000 | $2,000 |
| Prologue | $2,000 | $4,000 |
*Excl. Civic Type R & Prelude
Variable ops
Trade-in and appraisal events
Campaigns targeting customers with older vehicles or strong equity positions - offering complimentary appraisals and trade-in bonuses as an entry point for an upgrade conversation. Targeted by vehicle age and ownership profile.
NORTHERN SHORES NISSAN
BOXING WEEK
LOYALTY + APPRAISAL
SALES EVENT
3 DAYS ONLY!
Thurs. Sept. 18 • Fri. Sept. 19 • Sat. Sept. 20
9932 Northern Ave.
9932 Northern Ave.
$1,000
TRADE-IN BONUS!
Plus up to $2,000 OFF
new Nissan vehicles
new Nissan vehicles
How it works
Fast to launch. Minimal internal effort required.
Sale event campaigns need to move quickly. We're set up to build and deploy in days - so you never miss a window because the creative wasn't ready in time.
1
You tell us about the event
Dates, offers, OEM incentive details, and the audience you want to reach.
2
We build the campaign
Email, SMS, voicemail, and direct mail creative - designed to your branding and the event's specific offers.
3
We pull and target the list
Database segmentation based on event type - full broadcast, loyalty eligibility, vehicle age, or equity position.
4
We deploy and report
Campaign goes out on schedule. Results reported back so you can measure response against the event.
Delivery channels
Four channels. Maximum reach across your database.
We deploy through the channels that make sense for each event - reaching customers however they're most likely to respond, based on what contact information exists in your database.
Email
Branded HTML campaigns featuring event details, current offers, and clear calls to action. The primary channel for most sale event campaigns.
SMS
Short, high-impact text messages for customers with a mobile number on file. Ideal for time-sensitive event reminders and last-chance offers.
Ringless voicemail
A pre-recorded message delivered directly to a customer's voicemail - without their phone ringing. See below for full details on this channel.
Direct mail
Professionally designed physical mailers for campaigns where a tangible piece adds impact - particularly high-value trade-in and loyalty events.
Voicecasting
Ringless voicemail - your message, without the interruption.
Voicecasting delivers a pre-recorded message directly to a customer's voicemail box without their phone ever ringing. The customer discovers your message at their convenience - no missed calls, no interruptions. It works on both cell phones and landlines, and can reach thousands of contacts in a single broadcast. For sale events and time-sensitive offers, it adds a personal voice touch that email and SMS can't replicate - at a fraction of the cost of traditional outbound calling.
Have an event coming up? Let's build the campaign.
Tell us what you're running and we'll handle everything from creative to deployment. Reach out and we'll walk you through what makes sense for your market and your database.
Book a free dealer audit