Sale events and loyalty campaigns

Your existing customer base is your best sales audience. Most dealers never tap into it properly.

When you have a sale event, a manufacturer loyalty window, or a trade-in push, your own database is full of customers who already trust your dealership. We build the campaign, pull the right audience, and deploy it across email, SMS, voicemail, and direct mail - so your team shows up to the event with warm leads already primed.

Talk to us about your next event
Campaign types

Four types of campaigns. All built and deployed for you.

Dealers come to us with an event they're running and we handle the rest - creative, targeting, deployment, and reporting. Targeting varies by event type: some campaigns go to the full database, others are segmented by vehicle age, loyalty program eligibility, or ownership profile.

Seasonal and themed
Sale events
March Break, Black Friday, end of year clearance, spring and fall sales - we design and deploy campaigns that drive showroom traffic during your event window. Typically a full database broadcast with event-specific creative and a clear deadline.
OEM programs
Loyalty incentive campaigns
When your manufacturer is offering double loyalty dollars, enhanced lease rates, or model-specific incentives, we help you reach eligible customers before the window closes - targeted to existing loyalty program holders in your database.
Variable ops
Trade-in and appraisal events
Campaigns targeting customers with older vehicles or strong equity positions - offering complimentary appraisals and trade-in bonuses as an entry point for an upgrade conversation. Targeted by vehicle age and ownership profile.
Multi-department
Monthly newsletters
A branded monthly communication covering dealership news, new inventory, service updates, and current offers across all departments. Keeps your customer base engaged between campaigns and positions your dealership as active and customer-focused.
How it works

Fast to launch. Zero internal effort required.

Sale event campaigns need to move quickly. We're set up to build and deploy in days - so you never miss a window because the creative wasn't ready in time.

1
You tell us about the event
Dates, offers, OEM incentive details, and the audience you want to reach.
2
We build the campaign
Email, SMS, voicemail, and direct mail creative - designed to your branding and the event's specific offers.
3
We pull and target the list
Database segmentation based on event type - full broadcast, loyalty eligibility, vehicle age, or equity position.
4
We deploy and report
Campaign goes out on schedule. Results reported back so you can measure response against the event.
Delivery channels

Four channels. Maximum reach across your database.

We deploy through the channels that make sense for each event - reaching customers however they're most likely to respond, based on what contact information exists in your database.

Email
Branded HTML campaigns featuring event details, current offers, and clear calls to action. The primary channel for most sale event campaigns.
SMS
Short, high-impact text messages for customers with a mobile number on file. Ideal for time-sensitive event reminders and last-chance offers.
Ringless voicemail
A pre-recorded message delivered directly to a customer's voicemail - without their phone ringing. See below for full details on this channel.
Direct mail
Professionally designed physical mailers for campaigns where a tangible piece adds impact - particularly high-value trade-in and loyalty events.
Voicecasting
Ringless voicemail - your message, without the interruption.
Voicecasting delivers a pre-recorded message directly to a customer's voicemail box without their phone ever ringing. The customer discovers your message at their convenience - no missed calls, no interruptions. It works on both cell phones and landlines, and can reach thousands of contacts in a single broadcast. For sale events and time-sensitive offers, it adds a personal voice touch that email and SMS can't replicate - at a fraction of the cost of traditional outbound calling.

Have an event coming up? Let's build the campaign.

Tell us what you're running and we'll handle everything from creative to deployment. Reach out and we'll walk you through what makes sense for your market and your database.

Book a free dealer audit