35+ years. 100's of dealers. One principle.
Effective customer communication will propel car dealerships to long-term success. That's been our foundation since 1990 - and every campaign we run, every report we produce, and every recommendation we make is built around it.
The people behind the campaigns.
Wellington Consulting is a tight-knit team with deep roots in the Canadian automotive industry. Everyone here has spent years working closely with dealerships - we understand the pressures of dealership operations, and we take them seriously. Clients communicate directly with us; our marketing strategy and consulting services are never outsourced.
Rob embarked on his automotive career in 1979 at a large Toronto GM dealership, where he was tasked with assisting in the installation of one of the first Reynolds & Reynolds Dealer Management System in Canada. He went on to work for ADP (now CDK) as an Account Executive, installing systems across Canada, followed by dealership management positions including Controller and General Manager. It was in those roles that he learned and recognized the untapped potential of customer retention marketing - and with that unique combination of extensive DMS expertise and dealership operations experience, Wellington Consulting Inc. was founded in 1990.
An early adopter of all things DMS-related, Rob has always believed that data accuracy is the foundation of effective customer retention marketing. His refusal to compromise when he senses a limitation anywhere in the data workflow has earned him a reputation among Canadian car dealers as a provider with integrity who can be relied upon to surface insights that others miss.
Byron graduated from the Automotive Business School of Canada at Georgian College in 2008 and joined Wellington soon after. A lifelong technology enthusiast, he was initially responsible for launching Wellington's email and SMS marketing services and has since built out a suite of technology-driven tools that make the company's campaigns more effective and give dealers better visibility into their own data.
Byron's focus is on finding the right blend of practical solutions to client's problems, combined with dealership reality - processes that will actually work in the day-to-day environment of a busy service department, not just in theory.
Zahra graduated from Ryerson University with a degree in psychology before entering the automotive world as a BDC Manager at a busy Nissan and Infiniti dealership in Toronto. She joined Wellington in 2021 and found her place immediately as a Dealer Performance Consultant.
Since joining, she has become Wellington's go-to for everything BDC-related - a source of practical wisdom that clients' coordinators and managers can turn to when they encounter a situation they haven't faced before.
Keegan graduated from Georgian College with a Bachelor of Business and Golf Management in 2012. After a few years in the golf industry, he joined Wellington and quickly became one of the most versatile members of the team - handling dealer account management, accounting, and the creative and data requirements of every campaign.
Dealers who work with Keegan know two things: he responds fast, and his recommendations on target audiences, offer strategy, and campaign timing are grounded in genuine experience.
Stuart is the backbone of Wellington's data operations. Every campaign and report the company runs depends on clean, current, accurate data - and that's his domain. He is proficient in building and running data export processes across Reynolds, CDK, PBS, and Serti.
With professional training in video and audio engineering, Stuart has also been instrumental in Wellington's video production services - visiting dealerships on-site to shoot footage and produce high-quality videos that tell a dealer's story in a way that stock content never could.
35 years of keeping dealership customers coming back.
If you'd like to talk about what that could look like for your store, the free audit is the right place to start.
Book a free dealer audit →See what a database audit looks like before you book a call.
Every engagement starts with a full customer database analysis. We break down your Active, At-Risk, and Lost segments, contact coverage, vehicle age distribution, and the specific revenue opportunities hiding in your DMS. Here is a real sample from an actual client audit.
Benchmark: top-performing stores maintain Active rates in the low-to-mid 60s.
Book a free audit to see yours.