35+ years. 100's of dealers. One principle.
Effective customer communication will propel car dealerships to long-term success. That's been our foundation since 1990 - and every campaign we run, every report we produce, and every recommendation we make is built around it.
Our focus remains unchanged
Wellington Consulting was founded by Rob Tyers on the belief that effective customer communication is the single most important driver of long-term dealership success. Over three decades later, that belief hasn't changed - our tools to get the job done effectively have.
Our aim is to help dealers effectively communicate with their customers utilizing the latest in technology and strategy. Maximize your selling potential with our industry-leading resources and expertise - our proven methods and support will help you achieve your sales goals.
Over the years, Rob has grown Wellington Consulting to include an established team of experts who provide their expertise to dealerships across Canada. Wellington's unwavering commitment to integrity and trustworthiness has positioned them as a well-reputed service provider in the Canadian automotive industry.
Today we work with 75+ dealerships across Canada on a month-to-month basis - no long-term contracts, no lock-in. Dealers stay because the results are there, not because they have to.
The people behind the campaigns.
Wellington Consulting is a tight-knit team with deep roots in the Canadian automotive industry. Everyone here has spent years working closely with dealerships - we understand the pressures of dealership operations, and we take them seriously. Clients communicate directly with us; our marketing strategy and consulting services are never outsourced.
Rob embarked on his automotive career in 1979 at a large Toronto GM dealership, where he was tasked with assisting in the installation of one of the first Reynolds & Reynolds Dealer Management System in Canada. He went on to work for ADP (now CDK) as an Account Executive, installing systems across Canada, followed by dealership management positions including Controller and General Manager. It was in those roles that he learned and recognized the untapped potential of customer retention marketing - and with that unique combination of extensive DMS expertise and dealership operations experience, Wellington Consulting Inc. was founded in 1990.
An early adopter of all things DMS-related, Rob has always believed that data accuracy is the foundation of effective customer retention marketing. His refusal to compromise when he senses a limitation anywhere in the data workflow has earned him a reputation among Canadian car dealers as a provider with integrity who can be relied upon to surface insights that others miss.
Byron graduated from the Automotive Business School of Canada at Georgian College in 2008 and joined Wellington soon after. A lifelong technology enthusiast, he was initially responsible for launching Wellington's email and SMS marketing services and has since built out a suite of technology-driven tools that make the company's campaigns more effective and give dealers better visibility into their own data.
Byron's focus is on finding the right blend of practical solutions to client's problems, combined with dealership reality - processes that will actually work in the day-to-day environment of a busy service department, not just in theory.
Zahra graduated from Ryerson University with a degree in psychology before entering the automotive world as a BDC Manager at a busy Nissan and Infiniti dealership in Toronto. She joined Wellington in 2021 and found her place immediately as a Dealer Performance Consultant.
Since joining, she has become Wellington's go-to for everything BDC-related - a source of practical wisdom that clients' coordinators and managers can turn to when they encounter a situation they haven't faced before.
Keegan graduated from Georgian College with a Bachelor of Business and Golf Management in 2012. After a few years in the golf industry, he joined Wellington and quickly became one of the most versatile members of the team - handling dealer account management, accounting, and the creative and data requirements of every campaign.
Dealers who work with Keegan know two things: he responds fast, and his recommendations on target audiences, offer strategy, and campaign timing are grounded in genuine experience.
Stuart is the backbone of Wellington's data operations. Every campaign and report the company runs depends on clean, current, accurate data - and that's his domain. He is proficient in building and running data export processes across Reynolds, CDK, PBS, and Serti.
With professional training in video and audio engineering, Stuart has also been instrumental in Wellington's video production services - visiting dealerships on-site to shoot footage and produce high-quality videos that tell a dealer's story in a way that stock content never could.
What working with Wellington looks like.
We keep things simple. No long-term contracts, no complicated onboarding, no software to install. A new client can be up and running within days of their first conversation with us.
$40 back for every $1 spent
Our benchmark for every campaign is a 40:1 return - $40 in service revenue for every marketing dollar spent. It's not a guarantee, but it's a standard we hold ourselves to and a number most of our clients consistently see or exceed. It's also why they stay.
35 years of keeping dealership customers coming back.
If you'd like to talk about what that could look like for your store, the free audit is the right place to start.
Book a free dealer audit →