Welcome to Service Videos

The first service visit is a critical moment in the ownership lifecycle.

A professionally produced Welcome to Service video introduces new and used vehicle buyers to your service department before they ever set foot in the drive. It sets expectations, builds familiarity, and reduces first-visit friction — dramatically improving the likelihood that customers return.

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Why the First Service Visit Matters

The transition from sales to service is where many dealerships lose long-term retention.

Without proactive communication, customers may:

  • Feel uncertain about where to go
  • Not understand how to book
  • Delay their first maintenance appointment
  • Seek service elsewhere

A Welcome to Service video bridges that gap.

It reinforces that your dealership is not just where they purchased a vehicle — it’s where their vehicle will be professionally maintained.

Designed for Both New and Used Vehicle Buyers

  • Strategic Timing for Maximum Impact

    Welcome to Service videos are typically deployed:

    • Within days of vehicle delivery
    • Prior to the first scheduled maintenance interval
    • As part of a structured post-sale communication sequence

    This aligns service introduction with the ownership honeymoon phase — when engagement is highest.

  • Why Video Works

    Video communication increases:

    • Engagement rates compared to static emails
    • Customer familiarity with staff
    • Appointment confidence
    • First-service conversion rates
    • Long-term service retention

    Customers are far more likely to return to a service department they recognize.

  • More Than a Video — A Retention Strategy

    A Welcome to Service video is not just a courtesy message.

    It is a retention asset that:

    • Strengthens the sales-to-service handoff
    • Reduces first-visit no-shows
    • Supports OEM compliance
    • Builds long-term fixed operations revenue

    When combined with structured maintenance reminders and op-code targeting, it becomes a foundational component of your dealership’s retention ecosystem.

Introduce Your Service Department the Right Way

When combined with structured maintenance reminders and op-code targeting, it becomes a foundational component of your dealership’s retention ecosystem.

If your dealership is not proactively welcoming new and used buyers into the service department, you are leaving long-term revenue to chance.

Let Wellington Consulting help you implement a structured Welcome to Service communication strategy that converts first visits into lifelong service relationships.

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