Dealer Insights
Why Most Dealership Service Email Marketing Fai...
Most dealer service emails get sent to everybody and read bynobody. Here is what the ones that actually drive bookings dodifferently.
Why Most Dealership Service Email Marketing Fai...
Most dealer service emails get sent to everybody and read bynobody. Here is what the ones that actually drive bookings dodifferently.
The 120 Days After Tire Season: A Fixed Ops Dir...
Tire season ends and bay utilization drops. The dealers who hold their numbers through thesummer are doing four things the rest are not: running manufacturer recommended servicecampaigns, recapturing declined maintenance,...
The 120 Days After Tire Season: A Fixed Ops Dir...
Tire season ends and bay utilization drops. The dealers who hold their numbers through thesummer are doing four things the rest are not: running manufacturer recommended servicecampaigns, recapturing declined maintenance,...
Your last campaign had a hot leads list. Did an...
Most marketing companies hand the dealer a campaign report. Few hand the dealer a callable list of the customers who actually engaged. Here is what changes when the BDC or sales...
Your last campaign had a hot leads list. Did an...
Most marketing companies hand the dealer a campaign report. Few hand the dealer a callable list of the customers who actually engaged. Here is what changes when the BDC or sales...
How can Service Departments prepare an annual m...
Most service marketing happens in panic. The dealers ahead of every slow month aren't running more campaigns, they're running the same ones on a calendar planned before January. Here's what that calendar...
How can Service Departments prepare an annual m...
Most service marketing happens in panic. The dealers ahead of every slow month aren't running more campaigns, they're running the same ones on a calendar planned before January. Here's what that calendar...
The First 90 Days in the BDC: Building Your Fou...
New BDC team members are expected to sound confident on day one. Here's what to focus on in the first 90 days so you ramp up faster than the average...
The First 90 Days in the BDC: Building Your Fou...
New BDC team members are expected to sound confident on day one. Here's what to focus on in the first 90 days so you ramp up faster than the average...
What is the Real Cost of Losing a Single Servic...
The average retained service customer is worth around $9,000 in ten-year service gross. Most dealers have never put that number on paper, which is why retention budgets often lose every...
What is the Real Cost of Losing a Single Servic...
The average retained service customer is worth around $9,000 in ten-year service gross. Most dealers have never put that number on paper, which is why retention budgets often lose every...