Find out what your dealership's database is really worth.
Start with a review of your current retention strategy, campaigns, customer data, and results to identify opportunities for improvement. An audit can help to uncover retention gaps, inactive customer segments, and campaign inefficiencies, providing a clear picture of what's working and what isn't.
This is not a sales presentation. If there's no opportunity to improve, we'll tell you that too. Month-to-month engagements only, no long-term contracts.
- Active customer rate
- Email capture rate
- Service retention performance
- Mobile number capture rate
- Lost customer segments
- Campaign execution strategy
- At-risk customer segments
- Recapture opportunity
Your database is heavily weighted toward trucks and full-size SUVs, which typically carry higher customer-pay ticket averages. This represents a significant retention opportunity if targeted correctly.
Over 40% of your customer base has passed the post-warranty threshold, meaning they are increasingly likely to shop independent repair shops unless proactively retained through targeted outreach.
There is a high-value aging segment between 6 and 10 years that most dealerships neglect entirely. Targeted campaigns to this group alone could recover meaningful revenue.
Your email and cell coverage gaps suggest that a significant portion of your database cannot be reached through digital channels, limiting the effectiveness of any retention program.
We'll be in touch within one business day. In the meantime, feel free to call us at 905-251-7035.
Prefer to call? 905-251-7035 · info@wellingtonconsulting.ca