Campaigns fill the pipeline. Your BDC Team determines the outcome.
Service Managers often lack clear visibility into their BDC’s day-to-day activity, while many BDCs lack a structured way to track it. Calls get made, missed, or inconsistently documented, leaving no clear picture of performance. Our call tracking dashboard solves both problems by organizing outbound campaigns and inbound calls in one simple system coordinators will actually use. Managers get reliable reporting. Coordinators get a process they can consistently execute..
Talk to us about your BDCWhat most dealerships are working with right now.
If your BDC team is able to track calls at all, it's probably on a spreadsheet nobody else can see, or a notepad that gets thrown out at month end. That means zero accountability, zero visibility, and no way to know if the calls are actually happening.
The result: service appointments leak out of the dealership every single day, and nobody can point to the moment it happened.
A call list that tracks itself.
The dashboard lives in Google Sheets - no software to install, no login to manage, no training required beyond "open this link." Every customer on the monthly campaign list is loaded in at the start of the period. The coordinator works down the list and logs each call outcome as they go.
The design principle is simple: if it takes more than 10 seconds to log a call, it often doesn't get done. Every outcome is a single dropdown selection. One checkbox to mark the call logged. Your coordinator never has to type a customer name, look anything up, or navigate between tabs.
| APR'26 REMINDER CALLS | ✓ Booked: 20 (30%) | Michelle: 60 calls | |
| Type | First Name | Notes | Call Result |
|---|---|---|---|
| Active ▼ | Caroline B. | Booked for April 14 | Appt Booked ▼ |
| Active ▼ | Thomas R. | Left Voicemail ▼ | |
| Active ▼ | Sandra M. | Goes elsewhere for service | Declined ▼ |
| Active ▼ | Patricia W. | LOF + Cabin Filter Apr 9 | Appt Booked ▼ |
| Active ▼ | Diane F. | Call back Thursday | Call Customer Back ▼ |
| Active ▼ | Nathan L. | No Answer ▼ | |
| At-Risk ▼ | Michelle G. | LOF booked April 17 | Appt Booked ▼ |
| At-Risk ▼ | Kevin O. | Left Voicemail ▼ | |
| Lost ▼ | Alan P. | Wrong number on file | Wrong Number ▼ |
You track what goes out. Now track what comes back in.
Built into the same screen as the outbound call tracker, the inbound tracker lets the coordinator log every incoming call with a single click - the call type and whether it was booked. No separate tool, no switching tabs, no extra steps.
When a service campaign goes out, inbound call volume typically spikes within days. The inbound tracker captures that traffic by category - so you can see exactly how many campaign-driven calls came in, how many converted to appointments, and what the rest of the phone is being used for.
You'll know what your BDC did today before you leave the building.
At the end of each business day, the Service Manager receives an automated summary email. No login required, no spreadsheet to open, the numbers come to you.
| Coordinator | Calls | Booked | Rate |
|---|---|---|---|
| Michelle | 35 | 12 | 34% |
| Sarah | 30 | 9 | 30% |
Callbacks that actually happen.
When a customer requests a callback on a specific date, that date is logged in the dashboard. On the morning of the scheduled callback, the coordinator receives an automated reminder email listing every customer due for a follow-up call that day - before the shift starts.
If there are no callbacks due, no email is sent. The coordinator only hears from the system when there's something that needs action. No noise, no ignored emails, no missed appointments.
The call tracking dashboard is set up and loaded as part of your monthly campaign. There's no separate fee, no software subscription, and nothing your team needs to configure. We handle the setup, load the call list each month, and the system runs itself.
Want to see exactly what your BDC is doing every day?
We'll show you the dashboard, walk you through the daily summary email, and set it up as part of your first campaign. No commitment required.
Book a free dealer audit