Canada's automotive retention specialists for 35+ years

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Data-driven service retention marketing for Canadian dealerships — active, at-risk, and lost customer campaigns that actually work.

BOOK A FREE DEALER AUDIT
35+
Years in business
75+
Active dealer clients
40:1
Average marketing ROI
$40+
Revenue per dollar spent
The problem

Most dealerships lose half their service customers within 2 years of a vehicle purchase.

They go to the quick lube down the street — not because they prefer it, but because nobody followed up. Your DMS is full of recoverable revenue sitting unclaimed. We fix that.

Revenue calculator

Find out what your inactive customers are costing you

Enter your numbers. See your opportunity.

Total customer database 8,000
Current active rate 42%
Target active rate 58%
Average repair order value $320
Avg visits per active customer / yr 1.6
$0
Recoverable annual revenue
New active customers needed 0
Revenue per new customer $0
3-year recovery potential $0
Monthly impact $0

Not sure what numbers to use? That's exactly what the free audit is for.

How it works

Three steps. Minimal effort on your end.

Step 01

We mine your DMS

We pull your customer data and segment it into Active, At-Risk, and Lost - with full contact and vehicle detail. No manual exports required on your end.

Step 02

We run the campaigns

Email, SMS, and direct mail - fully managed by our team. Maintenance reminders, op-code campaigns, seasonal offers, declined service follow-ups, and more.

Step 03

You see the results

Monthly reporting shows exactly who came back, what they spent, and what your ROI is. No guesswork - and no long-term commitment required.

Sample work

What dealers actually receive

Every asset is built and managed by our team. You don't lift a finger.

Wellington email campaign sample
Email campaigns Maintenance reminders, seasonal offers, declined service follow-ups, and lost customer win-back.
Hi Sarah, your Honda Civic is due for its oil change. Book online at the link below →
Sounds good, booking now!
SMS campaigns Short, single-CTA text messages that drive immediate bookings from active and at-risk customers.
Active
62%
At-Risk
24%
Lost
14%
40:1
Campaign ROI
$47
Per mktg dollar
312
ROs recovered
Monthly reporting Segment breakdown, campaign ROI, and retention trends — clear numbers every month, no guesswork.
What dealers say

Relationships measured in decades, not months

"It's not often you experience a 10+ year relationship with a service provider. The expertise, commitment, and seamless collaboration Wellington Consulting provides have been a driving force behind the success of my teams."

NB
Nial Boatswain
General Manager — Drive Auto Group
20+ year client

"Their unwavering support, innovative strategies, and genuine commitment have made Wellington Consulting pivotal to the success of my dealerships for over 25 years. Their role goes beyond a typical vendor — they have been an integral part of my team."

NP
Nick Palalas
Owner & General Manager — Cobourg Honda
25+ year client

"Wellington has been an invaluable resource at our group's stores. They have helped us grow our parts & labour sales in our growing dealer group, and have improved customer retention consistently, effectively, and affordably year in and out."

JA
Jim Ashby
Director of Fixed Operations — Roadsport Auto Group
20+ year client

"My commitment and collaboration with Wellington has spanned a 20+ year automotive career. Together we have continuously increased profitability via increased customer pay repair order count and dollars per RO."

SS
Steve Seck
Director of Fixed Operations & Partner — Half-Way Motors
20+ year client
Canadian automotive dealership marketing and customer retention solution
Free dealer audit

Find out what's working — and what isn't.

We'll review your active rate, contactable coverage, and recovery opportunity. No fluff.

This is not a sales presentation. If there's no opportunity to improve, we'll tell you that too.

Month-to-month. No long-term contracts. Cancel any time.

About 20 minutes Your active customer rate Your contactable coverage Your recovery opportunity

Or call 905-251-7035  ·  No commitment required