Your Retention Strategy
Has a Gap. We Help You Find It.
Generic campaigns don't win back service customers anymore. We replace them with targeted outreach across your Active, At-Risk, and Lost database, so you stop losing customers between visits and start seeing measurable results month over month.
Book a free dealer auditDo you feel like your service customer database has been slowly draining customers for years?
Every week, active customers slip into at-risk - and at-risk into lost. Not because of bad service. Because nobody followed up. Most dealership databases hold thousands of recoverable customers quietly draining away, and the longer the silence, the harder the recovery. Wellington plugs the leak before it becomes a flood.
What dealers actually receive.
Every asset is built and managed by our team. You don't lift a finger.
Our service records indicate that your 2022 Honda Civic is now due for a Brake Fluid Replacement Service.
Email campaigns
SMS campaigns
CANADA
Our records show your 2019 Toyota RAV4 is due for a Transmission Fluid Service.
Direct mail
Monthly reporting
We think dealers have enough software. Our job is to make yours work harder.
Are you looking to
Four steps. Minimal effort on your end.
We build your plan
Through a full database analysis we surface the gaps and growth areas hiding in your data, then map them into a 12-month marketing plan tailored to your dealership.
Your plan is built around your data, not a one-size-fits-all template.
We mine your DMS
Each month we pull your customer data and segment it for you. No manual exports or heavy lifting required on your end.
No new software to install, we work exclusively with your DMS data.
We run the campaigns
Outbound Email, SMS, and Direct Mail campaigns, fully managed by our design and marketing team.
Every campaign is reviewed and approved by you before it goes out.
You see the results
Monthly reporting shows exactly who came back, what they spent, and what your ROI on each campaign was.
We walk you through the numbers each month, no guessing required.
Relationships measured in decades, not months.
"It's not often you experience a 10+ year relationship with a service provider. The expertise, commitment, and seamless collaboration Wellington Consulting provides have been a driving force behind the success of my teams."
"Their unwavering support, innovative strategies, and genuine commitment have made Wellington Consulting pivotal to the success of my dealerships for over 25 years. Their role goes beyond a typical vendor — they have been an integral part of my team."
"Wellington has been an invaluable resource at our group's stores. They have helped us grow our parts & labour sales in our growing dealer group, and have improved customer retention consistently, effectively, and affordably year in and out."
"My commitment and collaboration with Wellington has spanned a 20+ year automotive career. Together we have continuously increased profitability via increased customer pay repair order count and dollars per RO."
Find out what your inactive customers are costing you.
Enter your numbers. See your opportunity.
Not sure what numbers to use? That's exactly what the free audit is for.
We'll analyze your database and show you exactly which customers are slipping away - and what it's costing you.
Get your free auditHundreds of dealerships served across every major brand.
Currently working with 70+ active dealers across Honda, Ford, Toyota, Chrysler, Hyundai, Mazda, Nissan, and more.
Representing 35+ years of client relationships across Canada.
Honda
Toyota
Kia
Acura
Infiniti
Mazda
BMW
Chrysler
Dodge
GM
Nissan
Chevrolet
Jaguar
Land Rover
RAM
Hyundai
Jeep
Cadillac
Ford
Lincoln
Mitsubishi
Buick
Find out what's working,
and what isn't.
We'll review your active rate, contactable coverage, and recovery opportunity. No fluff.
Not a sales presentation — if there's no opportunity to improve, we'll tell you that too.
Month-to-month. No long-term contracts. Cancel any time.
Recent News
-
The First 90 Days in the BDC: Building Your Fou...
Byron TyersNew BDC team members are expected to sound confident on day one. Here's what to focus on in the first 90 days so you ramp up faster than the average...
The First 90 Days in the BDC: Building Your Fou...
Byron TyersNew BDC team members are expected to sound confident on day one. Here's what to focus on in the first 90 days so you ramp up faster than the average...
-
What is the Real Cost of Losing a Single Servic...
Byron TyersThe average retained service customer is worth around $9,000 in ten-year service gross. Most dealers have never put that number on paper, which is why retention budgets often lose every...
What is the Real Cost of Losing a Single Servic...
Byron TyersThe average retained service customer is worth around $9,000 in ten-year service gross. Most dealers have never put that number on paper, which is why retention budgets often lose every...
-
Fuel Injection Campaigns: Marketing That Starts...
Byron TyersFuel injection is the only campaign in the year where the service has a trust problem before the customer reads the offer. Every other campaign starts neutral. This one starts...
Fuel Injection Campaigns: Marketing That Starts...
Byron TyersFuel injection is the only campaign in the year where the service has a trust problem before the customer reads the offer. Every other campaign starts neutral. This one starts...
