Done-for-you service retention marketing for Canadian dealerships

Recover the Customer-Pay Revenue Your DMS Is Quietly Losing.

Generic campaigns don't win back service customers anymore. We help Canadian car dealers replace the generic with targeted marketing across Active, At-Risk, and Lost customers. Stop losing clients between visits and start seeing measurable results month over month.

Book a free dealer audit

Or call 905-251-7035

40:1
Average marketing ROI
Spend $1, Make $40.
35+
Years in business
Proudly Canadian & Family-Run.
75+
Active dealer clients
Across Canada, Various Brands.
10+ yrs
Average client tenure
By Choice, No Contracts - Ever.
Wellington Consulting — Sample Work Grid
DONE FOR YOU

What dealers actually receive.

Every asset is built and managed by our team. You don't lift a finger.

Branded, targeted campaigns

Maintenance reminders, seasonal offers, declined services, and lost customer win-backs. All campaigns are fully CASL-compliant, with opt-out management built in.
City Ford Lincoln · now

1-on-1 conversations

Call-to-action messages that drive immediate bookings. Your team can engage in two-way conversations with active and at-risk customers through your dedicated portal.
POSTE
CANADA
TOYOTA
Sunshine Toyota
Hi Michael,
Our records show your 2019 Toyota RAV4 is due for a Transmission Fluid Service.
SAVE $40 · TRANSMISSION SERVICE Expires Apr 30, 2026

Physical vs digital

Personalized letters sent to your at-risk and lost customers with a specific offer and expiry date have a meaningful impact on retention campaign success.
Customer Segment Breakdown
0 Active
0 Inactive
0 Lost
0 CP ROs
0 ROI
0 Revenue
Total Service Customer Retention
Active49%
Inactive32%
Lost20%

Monthly reporting

Segment breakdown, campaign-level ROI, customer-pay trend analysis, and year-over-year benchmarking. Clear numbers every month — no guesswork.
Problem + Proof Section Mockup
Customer database funnel showing active, at-risk, and lost customer segments flowing from a dealership DMS
The problem

The average dealership has 2,500 lost customers sitting in their DMS right now.

2,500
Avg. lost customers
per dealership
$745
Avg. annual
customer spend
$185K+
Recoverable revenue
at just 10% win-back

Every week, active customers leak into at-risk, and at-risk into lost. Not because of bad service. Because nobody followed up. The longer the silence, the harder the recovery.

Wellington plugs the leak before it becomes a flood.

Proven returns
$60,000 40:1 ROI
in parts & labour sales generated for every $1,500 in marketing spend.
Recent campaign

A GTA Honda dealership ran a recapture campaign to 900 at-risk and lost customers. In 45 days, we brought 87 back through the service lane, generating $41,000 in customer-pay labour and parts.

900 contacted 87 recovered $41,000 in 45 days
Another 40 customers told us they'd sold the vehicle or moved away, letting the dealer clean those records out of the DMS at the same time.
Our Suite of Solutions

Built for Dealers, by Industry Experts

Service Retention

Keep active customers coming back on schedule

Sales-Side Retention

Turn buyers into long-term service customers

BDC Enablement

Turn your team into a retention engine

Production

Branded content that sells the service

What we help dealers do

We don't believe more software is the answer. Better use of your existing systems is.

Are you looking to

Sell more
Brake Services?

We've got the solutions. Four steps, minimal effort on your end.

Step 01
Week 1-2

Dive into the data

Through a full database analysis we identify your gaps and growth opportunities, then map them into a 12-month marketing plan tailored to your dealership.

Your plan is built around your data, not a one-size-fits-all template.

Step 02
Ongoing monthly

We mine your DMS

Each month we pull your customer data and segment it for you. No manual exports or heavy lifting required on your end.

No new software to install, we work exclusively with your DMS data.

Step 03
Month 1+

Run the campaigns

Outbound Email, SMS, and Direct Mail campaigns, fully managed and delivered by our design and marketing team.

Every campaign is reviewed and approved by you before it goes out.

Step 04
Every 30 days

Measure the results

Monthly reporting shows exactly who came back, what they spent, and what your ROI on each campaign was.

We walk you through the numbers each month, no guessing required.

Compatible with
PBS Reynolds CDK Serti
CASL Compliant. Always-Encrypted Data Storage.
The client experience

What does being a Wellington client look like?

No mystery. No micromanagement. We handle the data pulls, the campaigns, and the reporting. You see the results.

$1,500/mo

average dealer spend

month-to-month

continue based on results, not contracts

immediate

measurable returns within 1 day of launching

Monthly strategy meetings
Virtual or in-person, your choice. We review what worked, plan the next campaign, and answer every question.
Every campaign tracked to the RO
Your own dealer report, an executive summary, and a composite benchmarking you against all 70 Wellington dealers. You see exactly who came back and what they spent.
We run everything end-to-end
DMS extraction, list segmentation, creative, mail drops, email sends, SMS. Zero effort on your end beyond approving campaigns and handling inbound responses.
You have our cell numbers
No support tickets. No mystery wait times. Call or text your account manager directly. We measure response time in minutes and hours, not days and weeks.
Email, SMS, voicecasts, mail together
Every channel working in coordination. The right message reaches the right customer in the format most likely to bring them back.
30 years of retention playbooks
Have a campaign idea? We probably have a sample ready to share. Three decades of tested strategies across every major brand in Canada.
Success Stories

Relationships measured in decades, not months.

It's not often you experience a 10+ year relationship with a service provider. The expertise, commitment, and seamless collaboration Wellington Consulting provide have been a driving force behind the success of my teams.

Nial Boatswain

General Manager, Drive Auto Group

20+ Year Client

Their unwavering support, innovative strategies, and genuine commitment have made Wellington Consulting pivotal to the success of my dealerships for over 25 years. Their role goes beyond a typical vendor; they have been an integral part of my team.

Nick Palalas

Owner & General Manager, Cobourg Honda

25+ Year Client

Wellington has been an invaluable resource at our group's stores. They have helped us grow our parts & labour sales in our growing dealer group, and have improved customer retention consistently, effectively, and affordably year in and out.

Jim Ashby

Director of Fixed Operations, Roadsport Auto Group

20+ Year Client

My commitment and collaboration with Wellington has spanned a 20+ year automotive career. Together we have continuously increased profitability via increased customer pay repair order count and dollars per RO.

Steve Seck

Director of Fixed Operations & Partner, Half-Way Motors

20+ Year Client
BUILT FOR CANADIAN DEALERS

Hundreds of dealerships served across every major brand.

Currently working with 70+ active dealers across Canada.

Honda Honda
Toyota Toyota
Ford Ford
Hyundai Hyundai
Nissan Nissan
Mazda Mazda
Kia Kia
Chrysler Chrysler
Jeep Jeep
RAM RAM
Chevrolet Chevrolet
Dodge Dodge

Plus many others. Client relationships measured in decades, not quarters.

Free dealer audit

Find out what's working,
and what isn't.

We'll review your active rate, contactable coverage, and recovery opportunity. No fluff.

Not a sales presentation. If there's no opportunity to improve, we'll tell you that too.

Month-to-month. No long-term contracts. Cancel any time.

About 20 minutes Your active customer rate Your contactable coverage Your recovery opportunity
Or call 905-251-7035 · No commitment required

Not ready to commit?

Customer Database Audit
Prepared for
4,495
Total
49%
Active
27%
At-Risk
Customer segmentation
Active
49%
At-Risk
27%
Lost
24%
Key insights inside
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View all