Warranty expiry campaigns

When a customer's warranty expires, your dealership's relationship with them is about to get a lot more expensive - or a lot more valuable.

Customers whose manufacturer warranty is approaching expiry are at a crossroads. They need to decide whether to stay protected with an extended warranty, bring their vehicle in for a last-chance inspection, or start thinking about an upgrade. We identify those customers, and reach them at the right moment with the right message.

See how this works for your database
COMPLIMENTARY End-of-Warranty Video Health Check Multi-point visual vehicle inspection Video review shared directly with you Personalized service recommendations * Must be booked before warranty expiry date.
Service-led
$100 OFF Extended Warranty before your factory warranty coverage ends CLAIM YOUR $100 CREDIT
Finance-led
Complimentary Inspection End-of-warranty video health check - on us Multi-point vehicle inspection Video review shared directly with you No obligation - complimentary service $100 Off Extended Warranty Purchase before your factory coverage expires Comprehensive powertrain protection Flexible term and deductible options Transferable coverage adds resale value + PLUS Complimentary end-of-warranty inspection Extended warranty financing available Trade-in assessment included How to Schedule Schedule Your Inspection
Hybrid
Targeting & campaign approach

Finding the right customers - then sending the right message.

Effective warranty expiry campaigns start with precision targeting. We cross-reference four data points to identify who to reach - then work with you to choose the campaign approach that fits your department goals and customer relationships.

How we identify candidates
Coverage type
Comprehensive and powertrain warranties expire at different times and carry different implications - we segment by coverage type so the message matches exactly what the customer is losing.
Mileage eligibility
Extended warranty coverage is typically capped at a mileage threshold. We estimate current odometer from last known mileage and average driving patterns to filter out customers unlikely to qualify.
Service history
A customer who services regularly responds differently than one who hasn't been back since purchase. Service history shapes the tone, offer, and urgency of the campaign.
Vehicle age
Age determines whether the primary goal is an extended warranty sale, a last-chance inspection, or a trade-up conversation - or a combination of all three.
Campaign approaches
Service-led
Complimentary inspection as the hook
The campaign offers a complimentary vehicle inspection or video health check - no extended warranty mention in the communication at all. The goal is to bring the customer in before coverage expires. The inspection surfaces warranty-coverable work, and the finance conversation happens in person, naturally. Low-pressure, high-trust - works well for dealers with strong service relationships.
Finance-led
Direct extended warranty offer
A benefits-focused communication that informs the customer their warranty is expiring, outlines what extended coverage provides, and presents a time-sensitive offer to purchase before the expiry date. Often paired with a discount incentive. Works well when the Finance/F&I department is leading the program and wants to generate direct inquiries.
Hybrid
Inspection hook plus warranty offer
A complimentary inspection is the primary offer, with an extended warranty discount presented as an added benefit. Some dealers extend this further with a trade-in appraisal offer, capturing service and sales in a single send. The most comprehensive approach - covers all three departments in one campaign.
Department alignment

A campaign that works across Service, Finance, and Sales.

Warranty expiry is one of the few campaign types that genuinely touches all three revenue departments. How it's structured depends on who owns the conversation - and what outcome matters most.

Service department
Drives the appointment
A last-chance inspection visit generates repair order revenue from any warranty-coverable work found during the inspection. It also re-engages customers who may have drifted from regular service - bringing them back into the retention cycle before their coverage disappears entirely.
Finance / F&I
Captures the warranty sale
Extended warranty is one of the highest-margin products a dealership sells. A targeted campaign to customers approaching expiry - while they still qualify - is significantly more effective than waiting for them to ask. A discount offer with a deadline creates urgency without overselling.
Sales department
Opens the upgrade conversation
For customers with older, higher-mileage vehicles, a warranty expiry communication can double as a trade-in opportunity - presenting the option of upgrading to a new vehicle with full warranty coverage as an alternative to extending coverage on an aging one.
All departments
One campaign, multiple outcomes
The hybrid approach captures all three - inspection visit for Service, warranty sale for Finance, and trade-in appraisal offer for Sales. We help dealers structure the communication so each department gets what they need without the customer feeling like they've received three different pitches.
Delivery channels

Reached through every available channel.

Warranty expiry campaigns are time-sensitive - the window closes when coverage ends. We reach customers through all available channels to maximize response before the deadline passes.

Email
Primary channel. Personalized to the customer's specific vehicle, warranty type, and expiry date.
SMS
Direct, time-sensitive text outreach for customers with a mobile number on file. Works well for discount-led warranty offers with a clear expiry date.
Ringless voicemail
A pre-recorded message delivered straight to voicemail without the phone ringing - personal tone, no interruption, high recall for time-sensitive offers.
Direct mail
Professionally printed letters for customers without digital contact information - particularly effective for the inspection-led approach where a physical letter carries more weight.
Fully managed

Zero effort required from your team.

We handle everything from database extraction to deployment to reporting. Your service, finance, and sales teams just need to be ready for the response.

Warranty expiry date extraction from DMS
Type segmentation (comprehensive vs. powertrain)
Mileage eligibility filtering
Service history cross-referencing
Campaign approach recommendation per dealer
Creative design and copywriting
Email, SMS, voicemail, and direct mail deployment
Performance reporting and ROI tracking

Find out how many customers in your database are approaching warranty expiry right now.

We'll pull the data, show you the segments, and recommend the approach that makes the most sense for your dealership. No commitment required.

Book a free dealer audit