Extended Warranty Prospecting
Embrace the reality that customers are choosing to drive their current vehicle longer than before.
We will identify customers from your database whose vehicles are approaching the end of their manufacturer warranty coverage. Tailoring a message that recommends different warranty coverage options can help customers secure peace-of-mind on the road and drive customer retention.
By highlighting the added protection and peace-of-mind that your extended warranties options offer, the message will not only address customer concerns about potential future expenses, but will position your dealership as a reliable partner in safeguarding the investment they've made in their vehicle.
Not only will this approach generate immediate revenue, it establishes a post-sale relationship as customers are more likely to return to for warranty-covered services. Ultimately, a well-executed extended warranty marketing strategy enhances the dealership's profitability by tapping into the ongoing maintenance and repair needs of their customer base.
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