Personalized, perfectly timed customer retention marketing

Customer retention is one of the greatest challenges facing car dealers today, particularly in fixed operations. With customers driving their vehicles longer than ever before, timely, personalized customer communication is the solution to reversing the trend of customers defecting from OEM service to 3rd party shops after warranty expiration.

Most marketing providers selling to dealers offer nothing more than a library of creative assets, with the expectation that dealership teams will handle the execution of their own marketing strategy. Plus, very few will offer any form of accurate reporting, making it difficult, if not impossible to accurately determine the ROI on marketing spend.

We think that dealership teams have enough to worry about, and marketing ROI should be clear and transparent. Our solutions are proactively managed by digital marketing experts, and backed by a custom design team.

  • Generate an Immediate Response

    Automatically trigger personalized marketing campaigns that will produce immediate reactions from customers and drive traffic into your dealership.

  • Unmatched Support for your Team

    We're here to help your team get work done. Measure our client support times via phone, email, or text message in minutes and hours, not days and weeks.

  • Tailored Reporting and Analytics

    We've seen it all. Our reporting and data analysis are catered to provide the exact information you're looking for in your Variable or Fixed Operations.

Marketing campaigns that outperform

  • Your Service Department likely wants to see customers a minimum of 2x per year. We will implement an industry-proven marketing solution that re-engages your customer database to encourage more frequent visits and ensure no customers fall through the cracks. Increase dollars per RO and drive retention by adding custom campaigns to promote service specials, tire season service packages, accessories, seasonal promotions, and more.

    Dealers utilizing Wellington’s marketing services routinely generate $40 in Customer Pay Labour & Parts Sales for every $1 spent on marketing.

  • Here are just a few of the customized and personalized campaigns Wellington Consulting specializes in:

    • At-Risk & Lost Customer Outreach
    • Active Maintenance Reminders
    • Declined Service Follow-ups
    • Odometer-Specific Maintenances
    • Early-Bird Tire Swap Packages
    • High-Mileage Specials
    • Safety Recall Follow-ups
    • After-Service Follow-ups
    • Custom Campaigns: Seasonal Specials
    • Parts & Accessories Specials
    • New/Used Vehicle Sales (learn more)
CONNECT WITH US

Trusted by dealers and groups of all sizes and brands

With Wellington in their back pockets, dealers launch personalized and targeted marketing campaigns that utilize real-time data, allowing them to deliver the right message at exactly the right time.

GET STARTED

Schedule a consultation today

Our team of experienced industry professionals are ready to chat.  

Whether you're struggling with customer retention in your Service Department, need BDC training, or are looking to launch a Lost Customer recapture campaign ASAP, we've got you covered.

We would love to set up a no obligation exploratory call. Please contact us below - we'll be in touch shortly.

INSIGHTS

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